Why small businesses should have a blog

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When you set up a small business, you may overlook a company blog in your marketing strategy.  However, blogging can be one of the most powerful ways to promote your business online. Refused Car Finance are a small business based in the UK who have heavily invested in company blog and have put together a list of the ways in which your company blog can help your business grow and thrive.

A blog does take time but it doesn’t have to be hard work! A blog does benefit from ‘the more you put in the more you get out’. However, you should also optimise your content to make sure you are making the most out of your blog and develop a strong audience. There are many small business owners who are hesitant to get started with a company blog but they are missing out on a massive marketing opportunity.

For Refused Car Finance, their blog is an integral part of their marketing strategy. Their blog gives them the platform to help and advise their customers and attract new ones. Their main business goal is to increase the number of bad credit car finance applications through their website. Their blog is an informative place to engage and support their customers and potential applicants. Because many users may end up on their site because they are worried about getting refused for car finance, their blog can be catered to credit building tips and money saving advice. They also provide driving and car buying advice, which helps with all levels of the car finance process. The main purpose of a blog is to benefit the user journey and to add quality to their visit. However, there are also many other benefits of having a company blog.

Share your expertise

If you want to become a thought leader in your industry, putting high quality and relevant information in front of your customers is a great way to get started. Use your blog as a space to voice your expert information and make sure your content is accurate and informative. Over time, you should then become a ‘go to’ resource in your particular industry. You can use your knowledge to build trust in your company. Research has shown that consumers are 71% more likely to buy from a name they recognise. With this in mind, your blog creates a new funnel to your site and encourages website users to become more familiar with you.

Increase your SEO

Search engines tend to favour new content so regularly updating your blog with information that is relevant to your industry and contains your target keywords, can really benefit your position in Google rankings. Your blog is also an easy way to get some internal links in! Internal links are a great way to increase your ranking and helps users navigate round your site better. Using your blog as a thought leadership space can also help your rankings as websites are more likely to link back to your trustworthy content. Many marketers will know that SEO is more important than ever and there are some really beneficial reasons why you should be focusing on SEO for your business.

Customer engagement

Having a place where you can share your company’s ideas, knowledge and inspiration is a great way to get people talking. Utilise a ‘comment’ section on your blog and encourage visitors to share their thoughts. There are millions of websites out there and it can be hard to compete but creating a meaningful experience for users is more likely to be remembered. Users who have a positive experience and like your brand are more likely to turn into customers or clients.

Build brand awareness

As mentioned, your company blog can increase your SEO which ultimately increases brand awareness. But your blog can also promote your brand through referrals. When users like your content, they are more like to share it via their own website or other channels such as social media. This is a powerful way to get your business in front of new audiences and potential customers.

Increase sales

For some companies, getting users on their website is a struggle but a blog is a great way to increase traffic. Users have come to your blog for information so utilise that page with internal links to other pages, specifically call to action pages such as apply or sign up. Blog posts shouldn’t be directly used to sell but it can be a subtle way to encourage users to take the actions you require or give them the opportunity to find out more about your products or services.