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When you set up a small business, you may overlook a company blog in your marketing strategy. However, blogging can be one of the most powerful ways to promote your business online. Refused Car Finance are a small business based in the UK who have heavily invested in company blog and have put together a list of the ways in which your company blog can help your business grow and thrive.
A blog does take time but it doesn’t have to be hard work! A blog does benefit from ‘the more you put in the more you get out’. However, you should also optimise your content to make sure you are making the most out of your blog and develop a strong audience. There are many small business owners who are hesitant to get started with a company blog but they are missing out on a massive marketing opportunity.
For Refused Car Finance, their blog is an integral part of their marketing strategy. Their blog gives them the platform to help and advise their customers and attract new ones. Their main business goal is to increase the number of bad credit car finance applications through their website. Their blog is an informative place to engage and support their customers and potential applicants. Because many users may end up on their site because they are worried about getting refused for car finance, their blog can be catered to credit building tips and money saving advice. They also provide driving and car buying advice, which helps with all levels of the car finance process. The main purpose of a blog is to benefit the user journey and to add quality to their visit. However, there are also many other benefits of having a company blog.
Share your expertise
If you want to become a thought leader in your industry, putting high quality and relevant information in front of your customers is a great way to get started. Use your blog as a space to voice your expert information and make sure your content is accurate and informative. Over time, you should then become a ‘go to’ resource in your particular industry. You can use your knowledge to build trust in your company. Research has shown that consumers are 71% more likely to buy from a name they recognise. With this in mind, your blog creates a new funnel to your site and encourages website users to become more familiar with you.
Update your website design
Updating website design is an essential step for small businesses looking to establish a strong online presence. A well-designed website captures visitors’ attention and conveys professionalism and credibility, ultimately attracting and retaining potential customers. By incorporating visually appealing layouts, intuitive navigation, and engaging graphics, businesses can create a positive user experience that encourages visitors to explore their products or services further. Moreover, enhanced website design allows for easy customization and optimization, ensuring seamless responsiveness across different devices and improving search engine rankings.
Increase your SEO
Search engines tend to favour new content, so regularly updating your blog with information that is relevant to your industry and contains your target keywords can really benefit your position in Google rankings. By taking the help of an SEO firm, you can further enhance your blog’s visibility and optimize it for search engines. An experienced SEO specialist (like the ones at this Maui SEO company can provide valuable insights and strategies to improve your blog’s structure, meta tags, and overall optimization, ensuring that your content is effectively indexed and easily discoverable by search engine crawlers. By strategically placing internal links to other relevant pages or blog posts within your website, you can provide users with a seamless browsing experience, encouraging them to explore more of your valuable content. Using your blog as a thought leadership space can also help your rankings as websites are more likely to link back to your trustworthy content. Many marketers will know that SEO is more important than ever and there are some really beneficial reasons why you should be focusing on SEO for your business.
Customer engagement
Having a place where you can share your company’s ideas, knowledge and inspiration is a great way to get people talking. Utilize a ‘comment’ section on your blog and encourage visitors to share their thoughts. There are millions of websites out there and it can be hard to compete but creating a meaningful experience for users is more likely to be remembered. Users who have a positive experience and like your brand are more likely to turn into customers or clients. Speaking of a positive experience, you should also try and make your blog more accessible to people who can not read very well, be it people with vision impairment, or people from around the world who do not read English. This can be done by adding a voice narration software that can read out the written content in the language of your choice, and in the AI voice avatar of your liking. By doing this not only would you increase traffic to your blog, but you’d also make your new readers feel seen and acknowledged, which can increase brand loyalty. Such software would naturally be an investment for the long term, and if you’d like to get an idea about how much you’d spend out of your pocket, you can check out https://wellsaidlabs.com/pricing or similar pages.
Build brand awareness
As mentioned, your company blog can increase your SEO which ultimately increases brand awareness. But your blog can also promote your brand through referrals. When users like your content, they are more like to share it via their own website or other channels such as social media. This is a powerful way to get your business in front of new audiences and potential customers. However, if you feel like despite doing your best, you still are not getting the expected results, you can reach out to a consultancy (see https://horizonpeakconsulting.com/, for instance) who can look over your entire process and determine exactly what needs to be changed.
Increase sales
For some companies, getting users on their website is a struggle but a blog is a great way to increase traffic. Users have come to your blog for information so utilize that page with internal links to other pages, specifically call to action pages such as apply or sign up. Blog posts shouldn’t be directly used to sell but it can be a subtle way to encourage users to take the actions you require or give them the opportunity to find out more about your products or services.
