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You’d need to have been living under a rock to miss the huge impact social media has had on the world, but you might not have thought about how your business can take advantage. Well, whether it’s boxes sent out in the mail or bags handed over at the counter, almost every retail business uses some form of packaging, and you can use that packaging to provide your business’s social media information
But when the outer layer is removed, the contents should have a touch that may help align your brand with your customer’s interests. Well, am not talking about the product you offer, but the box it is kept in. If a little thought is given to the container and is made reusable and sustainable with the help of firms like Impacked Packaging, it might help your brand stand out from the crowd, also promoting eco-friendliness.
Here are just a few reasons why you should put it out there.
Instant Connection
When you add social media information to your packaging, you prompt people to connect with your business online. Once they do, you can build an email list or a loyal group of followers, and that comes with serious benefits. First off, you’ll get an idea of exactly who your business and even your individual products appeal to. You’ll also be able to post incentives and relevant marketing information to your social media accounts to encourage existing customers to buy again.
Personable Brand
Shoppers enjoy brands that feel more human than your traditional business, and utilising the power of social media is a great way to nurture that image and identity. You can build a brand image and post things that appeal to your core audience. Connecting with customers online simply makes them feel closer to your business. Adding social media information to your packaging can help make that happen. You can approach custom product packaging companies like https://www.epicpackaging.co/custom-product-boxes with your requirements about adding the social media information, and they can be at your service.
Viral Marketing
Every business dreams of one of its products going viral, which can mean being viewed by millions of people and enjoying fantastic visibility. There are many apps that now offer “Promotion Services” that help you gain the following you dreamed of. This site https://increditools.com/best-spotify-promotion-services/ lists seven of the best Spotify services, but they also have other blog posts listing services for the multiple social media sites. While you might not reach that viral level of online fame quickly, putting social media information on your packaging does encourage people to take photos of your products and share them on their favourite social media platforms, which could result in greater engagement with your business.
