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Technology is a huge part of our everyday lives today, and business is no different. There’s no escaping the digital community. In fact, you will only benefit from embracing technology and everything it can do for your organization.
The trick is to fully understand the tools that are available to you, which is important for any aspect of business. Marketing will take you far if properly dispersed and placed in front of the right set of people.
Check out a quick explanation of just a few of the most helpful digital marketing tools made available by the wonders and growth of technology.
Social media is a powerful tool
Do whatever you can to work your organization’s presence into the tangled web of social media. PPC (pay per click) ads are worth the cost and effort in terms of social media. Facebook, Twitter, and other social media monsters are the most effective way to get the word out to the most diverse audience.
Use social media whenever it is possible. Add social media sharing buttons to every piece of online content you create, and work to champion one major social media platform for your business.
For example, if you are most comfortable working with Facebook, put all your effort towards mastering that one platform. In the world of social media, one platform can bring you a long way in the industry.
Invest time in creating a well-written business blog
Create a business blog for your organization’s website, and use it as a tool for visibility and growth. A business blog can take your operation far, but you have to make sure it’s not just fluff.
The information provided in your blog should be industry specific and rich with engaging information. Use your blog to link social media as well. Social media share buttons look natural at the end of a blog post, and people will share what they find interesting.
Use design methods to draw information
Use your website’s design to draw out more information from passing web users. An enticing ‘call to action’ may be just the urge a viewer needs to sign up for your email newsletter.
When people stumble across any digital information your organization has generated, you need to provide the opportunity for them to make a connection. Research how to properly use a call to action, and what words/phrases are most convincing.
Make everything mobile friendly
Make sure your online content is suitable for mobile viewing. People should not have to pinch or swipe their screens to properly view your content. Learn how to use “media queries” in your design, and you will have no problems pleasing mobile users.
