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Have you ever wondered how important of a role graphics play when it comes to your company’s success? And success in this context means that something about your graphic design has improved your income or your gross profit. If you aren’t a graphic designer yourself, you may not recognize the importance of visual symbology, especially as it relates to branding. But, once you start to see trends in your accounting because of improved graphic design, you cannot ignore the evidence.
A few parts of the graphic design concept will come to mind right away when you’re thinking about money going out and money coming back in. First of all, if you ever print any of your signs for any reason, for example, if you have a display somewhere that you are advertising your company with, you know how important it is that the aesthetic is clean. And then, there are going to be the graphics on your webpage. If your web design looks amateur, people are going to think your company is amateur, even if the technology of web design and your products and services have no real connection. Lastly, if you have good graphics that are associated with your online presence via social media branding, that sort of continuity will help make a more consistent user and client experience, thereby improving your financial outlook.
When you need your physical signs printed, you should trust the professionals for the printing process, and you should trust the professionals for the design process. If you don’t know what you’re doing when it comes to print resolution and upscaling in downscaling, you’re going to end up with an inferior product. If you don’t contact the right sign printing company that has the appropriate experience and tools to do the job correctly, then once again, you’re going to end up looking like you don’t know what you’re doing as a company, or looking like you don’t care.
Another part of the company that is either going to be positive or negative but can’t really be neutral is your website. If you have excellent website graphics, people are going to be able to navigate your site easily, and they will appreciate your attention to detail. If you have lousy website graphics, they will think that you are not willing to put in the time, energy, money, or knowledge to make their online experience good for them.
Social Media Branding
How much of your online experience relies on graphics when it comes to social media? If you have never thought of that question before, now is a good time to meditate on it. Whenever you post a link that goes to a particular site, there will be an image that pops up with it. If that image is good, people will click on it. If that graphic is bad, people will ignore it. The only difference between traffic patterns as far as social media links go will be the quality of the visual representation, and the quality of the short synopsis that shows up. Make sure to use this to your advantage.