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The marketing industry is slowly but surely moving away from the traditional channels of advertising such as television, radio, and newspapers and is entering the digital world of e-mail, social media platforms and brand websites. This, of course, doesn’t mean that traditional marketing efforts need to be completely replaced by the digital ones. Quite the contrary, a smart business owner uses both digital and traditional marketing in order to achieve the most optimal results. If you currently have a digital marketing strategy in place, Marketing evaluations can change your business by identifying the strengths and weaknesses of your chosen approach.
That said, let’s go over some of the major benefits digital marketing has for small and developing businesses.
1. Hyper-precise targeting
Digital advertising allows for extremely precise levels of targeting. Marketers use large sets of data such as age, gender, geographical location, religious views and personal preferences in order to create ads tailored to individual users. This allows businesses to market their products and services only to people who actually intend to purchase and use them, instead of placing an ad in hopes that a potential customer might end up seeing it.
2. Real-time results
Traditional advertising requires a lot of time before the results of the marketing campaign become apparent. On the other hand, digital marketing provides business owners with real-time user data including the number of website visitors, conversion rates, peak trading times, and much more, all at the touch of a button. Information can quickly be used by businesses to refine the overall advertising strategy, making working with a CTV advertising agency a quicker, more efficient option. By the time you get the results from the traditional advertising efforts, you will already have a new and refined digital strategy set in motion.
3. Conversion optimization
The real-time results obtained by using digital advertising and measurement tools can be used to test and optimize your brand website for future conversions. Tracking existing and potential customers throughout the entire journey from clicking on your website to completing the purchase, you’re presented with a vast amount of user information you can use to further refine and improve your conversion efforts.
4. Mobile outreach
Ever since Google made the announcement that over a half of all search queries are now made using a mobile device, more and more business owners have begun optimizing their websites and shopping experiences in order to cater to their mobile users. Besides the obvious reason ‒ the sheer amount of people using mobile devices throughout the day‒ you should follow their example because Google has also included mobile-friendliness as one of their criteria for website ranking in the search results. Not catering to your mobile users is not only a bad business move, but can result in Google and other search engines lowering your website’s ranking or even omitting it from the search results entirely.
5. Flexibility for quick adjustments
As mobile usage increases and access to real-time data becomes essential, businesses must embrace flexibility in their marketing strategies. Digital marketing typically allows for rapid adjustments based on performance metrics, enabling companies to respond swiftly to changes in consumer behavior or market conditions. Whether it’s optimizing an ad campaign or fine-tuning messaging on social media platforms, being able to make these quick adjustments is essential for small businesses aiming to remain competitive. Ultimately, by working with experts, such as Digital Frontier, small businesses could leverage tailored solutions to thrive in an ever-evolving digital environment.
6. Cost efficiency
Traditional means of marketing such as paying for ads on television and radio can quickly burn a hole in your pocket, especially if you’re advertising your brand during prime hours. A 30-second prime-time ad costs around $50,000, whereas an average digital agency charges around $2,500-$5,000 per month for digital advertisements such as content marketing, PPC, and social media advertising. With this huge difference in pricing options, it becomes clear why startups and small businesses with limited budgets prefer digital over traditional marketing.
You can even work with a Performance Marketing Agency, meaning you only pay for specific actions or results, such as clicks, leads, or sales. It focuses on measurable outcomes, making it a cost-effective strategy. Unlike traditional advertising, where companies pay upfront regardless of results, performance marketing ensures that advertising spending directly correlates with business goals. These agencies can accelerate growth, optimize ad spend, and enhance customer acquisition and retention – all whilst remaining affordable for small businesses.
As you can see, digital marketing offers some advantages for small businesses. It’s far cheaper and more accessible than traditional means of advertising and it provides business owners with real-time results, which can later be used to improve the existing marketing strategy or devise a completely new one. This real-time data allows for better predictions regarding future customer interactions and as such, provides businesses with a better return on investment than traditional marketing ever could.
