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Search engine optimization (SEO) is still a mystery for many website and business owners. With a good SEO your website can increase its online visibility and people can find you on search engines more easily. SEO is a marketing strategy that helps you promote your business in an organic and cost-effective way. However, SEO can be a complicated method and most website owners would have to lean on an expert’s support. But, there are also parts of SEO that can be done without the aid of professionals.
Nevertheless, SEO is an effective method of getting your website off the ground and launching it into the online world. This is extremely beneficial for startups and small businesses that have a limited budget, but they need a way to start promoting their business. Here are a few lessons about SEO that any website or business owner will find helpful.
Design your website
Whether you are launching an eCommerce store or a blog, your website will be the hub of your activities. In SEO terms, there are 200 signals that Google is checking when determining the rank of your website or page. That means, your website must provide your visitors with a good user experience and it must have relevant and useful information. In addition, your website must be fast and easy to navigate. These aspects matter to Google algorithms, which check your website.
On the other hand, these aspects are also important to your customers and visitors, as well. Basically, you are designing your website for both your customers and SEO, which is like killing two birds with one stone. It all starts with your website because the better your website design is, the higher the ranking it will get in Google search results.
The importance of content
The content is the most important aspect for both your visitors and SEO. In fact, quality content and link building are Google’s top two, most important factors for website rankings and search engine indexing. The quality of your content helps you drive traffic to your website and attract new customers. However, the content you provide must be outstanding if you want it to be included in search results more often, as well as if you want your website to gain popularity with the audience.
Furthermore, your content must be informative and entertaining, as well as in accordance with the specific niche, news or topic. Therefore, if you post your content on other websites, blogs and social media or others are doing it for you, you must make sure that your content is relevant to the target page and article subject. Content is still king and the more quality content you provide, the more your website will be liked by both your audience and search engines.
Have quality backlinks
Quality link building is one of the most effective aspects of SEO. Not just that, but it’s also one of the best ways to promote your content and improve both your website’s visibility and reputation. Backlinks are pathways that lead from other websites back to yours. There are many ways for you to create high-quality backlinks, but only a few ways will produce the best result.
For instance, natural link building produces the best effect. Natural link building occurs when your content is of high enough quality to become viral – meaning that people will share your content, without you having to ask them to do it. Another great way to generate quality backlinks is guest posting. You get in contact with popular websites or blogs and ask them to share your content that links back to you. The important thing here is to target popular and reputable websites or blogs because their credibility will reflect upon yours.
Keywords are an essential part of your SEO strategy. They help your website become easily findable online, by combining all of your SEO efforts into a single word or combination of words. Basically, people type in specific keywords into their browsers and search results show every website that is relevant to that keyword. Whether or not your website will be on the first page of search results, depends on your SEO. That’s why keyword research is of vital importance for your SEO.
For instance, you are ranking for “bicycles” keyword and when people type in bicycles into a browser, they will get millions of search results. One of those results will be your website, but the competition will be strong. That’s why you should rank for keywords that have less competition. Those keywords are called long-tail keywords. For example, “Ten-speed bicycles” will have far less competition than “bicycles”. Keyword research helps you find the right keyword that will ease your promotion and help you endorse your website.
Optimizing your website for search engines helps those engines to index it properly. It also helps you drive more traffic to your website and improve its online visibility. SEO is vital for your website’s survival because if people can’t find you online, then your entire marketing efforts are hopeless.