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If you run a small business of your own, then you will probably end up being the company’s web designer. You should invest some time in researching just what matters most in the design of a business website. Of course, if you have limited time to do this, it might be more beneficial to consider outsourcing your business website to a company like Expedition Co. They could design and develop the website to ensure it’s easy for customers to use. That’s always an option, but some people may prefer to do this themselves.
The basic format of your website is simple to gather from a prefab template online, but the content with which you choose to fill your site is the most influential portion of your build.
Check out a few things you should remember when designing your business website, and make sure to take notes along the way.
Communication is a vital part of business
Communication is a vital part of business and life. You want to incorporate proper communication efforts into every piece of business marketing your create, and your website is a major marketing tool.
You should not only make sure your business website has a “Contact Us” page, but find ways to provide communication access on other parts of your website as well. This example site has attached a simple contact form to their business blog posts. If a reader has any questions, there is an instant solution to their inquiries.
Business blogs draw visitors
Designing your business website should include a space for your business blog. Create a “Blog” section, and fill it with engaging, enriching information pieces. Spend time making sure that your business blog posts are well-written and quality.
When your blog is great, readers are loyal. They will also tell their friends and family about the interesting things they have been reading, so make sure to post new entries at least once a week. Keep a fresh blog presence with regular, relevant posts.
Design for mobile users
Mobile users are taking the internet by storm, and your business website should be designed to display properly on the many mobile devices people use. Smartphones, tablets, iPads, and all the other mobile devices available today are becoming more popular to web users than traditional PCs.
Make sure that your design is optimized for mobile viewing. If people have to pinch and swipe to properly view your display, then your website still needs work.
Learn all you can about SEO
Search Engine Optimization is basically the art of learning how to give the major search engines just what they are looking to find, so your website will rank within the first page of results every time a web user searches relevant terms.
Learning how to incorporate the concepts of SEO into the build of your website will greatly benefit the efficacy of your design. Check this easy-to-use beginner’s guide to begin enlightening your malleable mind.
Incorporate social media whenever possible
Anytime you can find an excuse to incorporate a social media share button or link, do it. Linking your website to any social media platform automatically broadens the population of people your site will reach.
