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The brown paper bags that many of us watched disappear from stores in the 70s and 80s before practically going extinct by the 90s have been making a bit of a resurgence, and you might be thinking about adding them to your own business model. After all, they’re eco-friendly alternatives to plastic, don’t increase your costs any more than your plastic bag supply does, and they seem to be pretty popular nowadays. You could even decide to purchase some custom printed tissue paper to boost marketing efforts.
Well, if you’re thinking that, you’re correct. Paper bags do offer those benefits, and they can be great for your business. They help align your brand with the average consumer’s desire to be more eco-friendly, and they give off the “natural” vibe that everyone loves these days.
However, using them to help market your business and boost your brand can be a bit odd. So, here’s a few quick tips.
1: Take Advantage of Printing Services
If you buy your paper bag supply from Paper Bag Co, you’ll notice that you can pay a little extra on top of your order to have a custom design printed on the bags. That is something that you shouldn’t neglect.
Sure, giving away paper bags instead of plastic will impress customers by itself, but when you take advantage of printing services, you get to add a bit of memorable branding to the mix.
Make sure to add your logo, slogan, or brand imagery to the bag. Not only will your customers see your branding the entire way home and as they unpack their items, but the average customer has started saving their grocery bags for use around the house, or even to use on their next shopping trips. If your branding is on the bags, they’ll constantly be exposed to it, and you only make the one-time investment it took to get the bag.
2: Align Your Brand with Values
Paper bags are now the one solution to plastic bags and all the pollution they’ve caused. Not taking advantage of that when you’re buying paper bags and giving them away is insane. Again, when you have the bags printed, add a small reminder that aligns your brand with eco-friendly values. It can be something simple such as “This Paper Bag Saves Our Oceans” if you’re using seaweed bags. Just a little reminder that makes the user correlate your brand with eco-friendly practices.
3: Get Bags that Impress
Of course, it doesn’t help much if you put your branding all over a bag that falls apart under the slightest amount of weight or reduces to pulp when the second condensation from a soda bottle hits it. So, make sure you find the best paper bags out there. These aren’t sports cars. The difference in price between a low-quality paper bag and one that actually works is so small you won’t notice it. However, your customers will, and they’ll associate your business with that positive experience.
