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EBay has helped thousands of people set up their own businesses. Boasting millions of visitors every single day, it can be a really lucrative business platform. However, one thing that many sellers get wrong is the shipping process.
These days, customers expect to receive their items quickly and efficiently. If your shipping and postage process isn’t run smoothly and cost effectively, you could not only lose potential customers, but you could also end up losing out financially too. It can be confusing knowing what to charge and which courier to choose, so here, you’ll discover some great tips and advice to help.
Don’t scrimp on the packaging
It’s the little details which often matter the most and this is especially true when it comes to packaging. As well as ensuring your packaging is cost effective, you also need to ensure you’re using high-quality materials.
Make sure you’re using enough packaging to fully cover the items and that you’re also adding protective materials if required, such as bubble wrap. If using a box, make sure it’s sturdy and taped well. If you want to really impress your customers, you can also add your own personal touches to the packaging. You’ll be surprised how much of a difference that makes.
Getting the shipping costs right
The number one way people lose money on EBay is through shipping charges. Never guess how much you think it will cost to send the items. If you do and it’s more than you estimated, you’ll obviously lose money on the purchase. On the other hand, if you guess more than it actually is, the customer will see how much was paid and if it’s less than they paid, they won’t be happy!
If you’re shipping items on a regular basis, it’s also important to ensure you’re getting the best deals from a courier. There’s a lot of different couriers available, so it helps to use a site such as My parcel delivery which can help you find the most affordable couriers.
It’s actually worth considering giving your customers free delivery. This boosts your feedback rating, gives you increased visibility in search results and enables you to add a premium service badge onto the listing, which is known to boost conversion rates by as much as 15%.
Overall, there’s a lot to think about when it comes to shipping and packaging your EBay parcels. The above are just some of the most important factors to consider. If you take the time to ensure you’re getting the packaging and shipping process just right, it will boost your reputation and save you a lot of stress and potential financial issues later down the line.