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Technology is such a large part of today’s culture that a business website is vital to any size organization looking to succeed in the industry. Your business website (if properly designed) will account for a great percentage of your overall interaction with the public. This is why it’s vital that you invest time and effort in getting it right, whether you build it yourself or find a web design company to help you.
If you can’t seem to get traffic flowing across the pages of your business website, it’s time to make a few changes. Check out this brief overview of some of the most impactful design elements you’ll need to find success online.
Elements of communication
Communication is one of the most influential aspects of a successful business operation. If your business can conquer the art of connecting to their target consumer, you’ll have the attention of the right set of eyes.
In terms of design, your business website should offer several chances for visitors to make contact with your organization. This workers comp legal website offers more than three different ways to communicate within the design of just one page.
Adding social media sharing
Social media sharing buttons will add an extra element of communication and visibility to your business website design. The icons are highly recognizable, and users love to share what they find with others.
Acquiesce their request by adding social media sharing buttons in useful places as you work through your business website design. Your homepage, blog, and contact page are all perfect spaces for these tiny sharing conduits.
Mobile users will dominate
The influx of mobile devices in social culture has begun to dominate the internet. Your business website won’t be as effective without being accessible for mobile users. Take active steps through design to make your website as mobile responsive as possible.
Add a blog for engaging content
Adding a “Blog” section to your business website is a great way to get users to spend more time exploring the pages of your site. Fill your business blog with rich information that is relevant to the industry with which you operate.
You want people to be thinking in the realm of your business, so they will be more likely to build a connection. Use your blog to build rapport with readers.
Design for ease of use
You may want your business website to look cool, but looking “cool” isn’t what keeps people coming back. It may be part of it, but ease of use is far more important than the aesthetic of your site.
You have less than five seconds to successfully grab the attention of passing users. If your business website is difficult to navigate or understand, users will simply move on to the next search result.
