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Designing a business website in the heart of the booming technology era is a critical part of your organization’s long-term survival. Everyone uses the internet, and you’re selling your business short when you don’t have a website up and running.
Building a successful website takes more than simply filling in the blanks of a prefabricated design template. You must first understand a few things about how the internet work and how people use the internet to become more efficient at website design.
Here is a brief summary of a few of the most important design aspects your business website will need to find success in this fast-paced tech-centered time.
Navigation is vital to function
Every website, no matter the purpose, needs a functional navigation option for users. The most common business format to use is a floating (or stationary) navigation bar along the top of the design.
This website, featuring information about alcohol ethoxylates, displays an excellent floating navigation setup. Users can move seamlessly through the content of the website, and learn all there is to know about this intricate subject.
Mobile optimization should be standard
Mobile access to the internet is far more common than some business owners account for in their digital operations, but you cannot underestimate the power of the mobile web. Mobile users actually outnumber PC and laptop users as of just a few years ago.
It’s vital that your business website’s design account for this massive influx of mobile traffic. Optimize everything uploaded to the web to function and display correctly on any of today’s various mobile devices for maximum digital impact.
Jump aboard the social media train
Social media is an intense outlet for business owners, and every opportunity to harness its power should be exploited to its maximum extent. Well, maybe not “exploited,” but you get the point.
Add social media sharing buttons in strategic locations throughout your page’s design, so visitors can share interesting content on a whim. The tiny buttons are extremely familiar to web users, and you can be sure visitors know how to use them.
Design a social media profile for your business, and keep its information engaging and current. You may also benefit from investing a small amount of your marketing budget towards PPC ads on social media. They do work, and they are worth the modest investment.
Learn and implement the concepts of SEO
Search engine optimization is a valuable set of concepts which will set you on the path towards design success. When you properly implement SEO concepts into your design, your website will find itself rising higher in the SERPs (search engine results pages) regularly.