Does Your Business Website Have These Crucial Qualities?

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Designing a website has no perfect formula, but there are plenty of design aspects which have been proven effective by those who have come before you.  The best way to teach yourself how to craft a winning website design is to indulge in digital research.

The internet has all the information you’ll ever need to create a well-rounded, engaging business website.  Here is a brief overview of some of the most important design qualities for a successful business website design.  

Easy to use navigation options

Navigation options are important to your design because visitors need a sufficient way to browse your digital content.  Without navigation options, your website simply isn’t complete.

Traditionally, a stationary navigation bar along the top of your display is a perfect method of movement.  This workers’ compensation legal website shows a standard example of a stationary (or floating) navigation system in action.  

Mobile optimization is vital

The widespread use of mobile devices to access the internet means that you need to cater to the dominant population.  More mobile users surf the web each day than that of PCs and laptops.

Every piece of digital content your business disperses should be built to display and function with ease on the smaller screens of today’s mobile devices.  Start by adding media queries to your website design coding, and set your business up for success.

Integrate social media sharing icons

Social media sharing icons are a large part of web users’ daily routine.  Linking your digital content to social media is a golden ticket to more publicity and visibility.  You want users to “share” your content, so you gain a free piece of instant marketing.  

Add social media sharing icons to strategic locations throughout the design of your business website.  Your homepage, business blog posts, and contact page are all considered great locations for social media sharing icons.  

Design for communication

Communicating with your target audience has endless implications for growth in your organization.  With great communication routines throughout your organization, your business will always be on target.  

Use your business website as a tool to reach out to passing viewers, and design for engaging communication.  In addition to your standard “Contact Us” page, add other pleas for communication throughout your design.  

Learn the value of SEO

Search engine optimization should be a natural part of your vocabulary by the time you’re finished designing your business website.  If you’re not already familiar with SEO, make yourself familiar with SEO.

Search engine optimization will teach you the proverbial “tricks of the trade” in terms of website design.  Your content will be more effective, and your site will rank higher in the SERPs (search engine results pages).