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Every functional business website comes equipped with an informative set of individual pages of added knowledge. In short, every website needs a menu of sorts.
As part of the navigational integrity of the design, almost every website you come across has some sort of menu bar at the top, side, or bottom of the homepage. It is important to know what links to put into the design of your menu bar.
Design the most well-rounded site.Take a few hints from this short synopsis, highlighting a few vital aspects of an excellent business website.
What do you have to offer
The main purpose of a business website is to get down to business, so it would make sense that the “Products & Services” page link is a necessity. Tell the people what you have to offer as a company.
A comprehensive display of your products and services helps people clearly see what you have to offer in their particular situation. Be clear in your communications (like this fine example has done) and transparent regarding the details. There is no point in tricking a person into a sale.
Who are you as a company
Your business website should offer the online community a little incite into who you are as a company. What is your mission statement? What are the main goals of the organization?
People like to know that their money is being used to do something positive in the world. Your job as a website designer is to show them how the company is making the world a better place to live.
Keep the lines of communication clear
Communication is a valuable asset of a successful business venture. Your website should be an extension of the office, and it should provide an array of opportunities for consumers to communicate with professionals.
Design your “Contact Us” page to make people feel excited about sharing their thoughts and experiences with your organization. Provide phone numbers, email addresses, fax numbers, and even “snail mail” contact information.
Create engaging content collections
Great content is the key to becoming more visible online. If people cannot find your business website, then you have little hope of boosting operations. One of the best ways to spread your website’s proverbial wings across the world wide web is to build a solid collection of informative, engaging content.
When viewers read your well-written articles, they will share their newfound knowledge with others (in theory). Just make sure you include social media share buttons to make the sharing much easier for readers.
Provide helpful answers to common questions
Arguably the most crucial of page links, the “Frequently Asked Questions” section of a business website can be extremely useful to viewers and customer service professionals. There are always a handful of questions that seem to come up over and over again. Save some time for customer service, and drum up a thorough FAQ page for your company’s site.