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The ability of your business website to reach your target audience is what makes it worth maintaining. If you’re not seeing numbers pass through your pages every day, then you could probably stand to upgrade a few of your design methods.
It’s always helpful to keep learning, and enriching your design knowledge could make a huge impact on the success of your business. Take a quick look at a few tips that will help you draw more traffic to your website, and help your business reach more of a targeted audience.
Design for easy navigation
Navigation is one of the easiest aspects of your website to rectify. Simply your navigation design, so users have no doubt as to how to move throughout your various pages of content. This travel and accommodation website displays a stationary navigation bar, which is highly familiar to web users and super easy to understand.
Add a stationary (or floating) navigation setup to your website design, and visitors will have more of an incentive to explore. A complicated navigation setup will run users away to the next result in their Google search.
Add social media to your pages
Digital marketing of the existence of your business is imperative to your overall level of success, and social media is one of the most populated spaces on the web. You want to be a part of the buzz, and it starts by adding social media sharing icons to your website’s design.
A quick search of the right keywords will lead you to all the information you need on how to add social media sharing icons to your website. Add them in strategic places, and make sure they’re easily seen.
Your design should encourage passing users to leave their mark. Communicating with your audience will help your business better serve the needs of the consumer. You need to listen to the consumer, but first you have to give them a platform from which to vent their thoughts, frustrations, and ideas.
Invest in a well-crafted blog
If you don’t already have a “Blog” section on your website, it’s time to get one. Your business blog can serve as an excellent conduit of communication and marketing for the betterment of your operation.
Maintain your business blog presence by adding regular, relevant posts to the collection. Write about industry-specific topics, and keep it interesting.
Conquer the art of SEO
Search engine optimization should be a goal of everything you do on your business website. Every piece of content you build should be built parallel to the concepts of SEO. SEO will help you create digital content that makes an impact on Google’s search algorithm.