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It’s one thing to build a business blog, but it’s a whole other thing to create a blog presence that makes readers want to come back again and again. The business benefits of a great blog are extensive, but you can’t just throw any old article to the wind, hoping for the best.
You need a strategy and some knowledge of how the internet works to develop a winning solution to your business blog. Take the time now to read about just a few of the things your blog will need to have a shot at success.
Learn to incorporate the concepts of SEO
Search engine optimization should be your first order of business if you’re trying to learn how to write an impactful business blog. SEO will do just as its name suggests. It will optimize your placement with Google’s search engine.
Your placement in the Google SERPs (search engine results pages) will make a huge difference in the efficiency of your business blog. Placing on the second page of the SERPs means that the likelihood of people finding your blog site is very low.
Always link your blog to social media
The social media circuit is super popular in modern culture, and you want your blog material floating around the pages of Facebook, Twitter, and other big-name social sites. Check out how easy it is to find the sharing icons on this business consulting blog page. Add social media sharing icons to your blog posts, and make certain the familiar icons are easy to see.
Analyze traffic and user patterns
Once you have a good collection of posts, you need to keep tabs on what seems most interesting to readers. Use Google Analytics tools to track which posts draw the most interest, and cater your future subject matter around what people like to read.
Once you’ve found a formula that works, go with it. Just make sure to keep your analytics up to date. The interests of people change quicker than the seasons. Remember to mix your types of content as well. Pictures, videos, and social media posts help to retain reader interest.
Respond to the needs of readers
Be interactive with your readers. Add the option for them to share their thoughts and experiences by including a “comment” box at the end of each blog post. When users make their comments, don’t be afraid to chime in on occasion so they know you’re real.
Write content relevant to your industry
Though you want to write about subjects which most interest readers, you also need to keep your subject matter relevant to the industry with which you’re working. Find new and exciting ways to stir up interest in your industry, and write about new developments as well.