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If you work in sales, chances are that you know it’s not always an easy road to get a potential customer to seal the deal. There can often be a lot of variables which come into play which have a client sitting on the fence about whether they want to hand over their money or not.
Often it can have nothing to do with what you’re offering and more to do with how you’re pitching yourself and your product. The art of closing a sale is a skill which doesn’t always come quickly. It takes practice knowing the right tools to bring to the table in order to be as convincing as possible.
If you’re ready to start making more money and generating more clients, here are some of the best tools for closing a deal.
Prove You’re a Superior Product
One of the biggest reasons why people have difficulty committing to buying a product or service is because they’re hesitant about whether it’s the best choice. They may be wavering between several options and unsure about which company is the right fit for them.
In order to convince them that you’re the right choice, you’ll have to draw a comparison between products they’re considering and proving that your option is superior to the other.
Be prepared and gather real facts which are presented in an engaging way. If your potential client doesn’t know you personally, then there’s no reason why they should trust only your word.
They can’t argue a dynamite presentation and solid facts which are put on the table when making their choice.
A Sense Of Urgency
One of the most essential tools that you should use as a salesperson is creating a sense of urgency without coming across as desperate. Convince your client that they only have a certain amount of time before the option is no longer available to them.
By creating a sense of urgency people will be more inclined to take a dive into giving you their money.
Answer With Questions
When you’re trying to convince someone to pay you for something, you should never answer with yes or no questions. Always keep them engaged so that you don’t hit a wall which could lead to a hard “no.”
If they ask if you offer specific features, rather than answering “yes” or “no” ask a question such as “Would you like those features?” This leaves the conversation open to continuation which can be especially helpful if you can’t offer what they’re asking for.
Be Transparent
Never turn to misleading tactics to get someone to buy from you. Always be honest and transparent about your prices and products. Being dishonest or hiding facts only creates a bad name for your business.
