4 Marketing Mistakes Your Business Is Making

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A lot of businesses think that marketing is as simple as hiring a marketing team.  However, it’s not just marketing alone that yields results, but a strategical approach that embraces your brand to its fullest.

It’s easy to get wrapped up in the most common errors without even realizing you’re guilty of them.  So how do you draw customers in, increase sales, and maintain brand awareness? Make sure that you avoid these mistakes.

Failing To Have a Plan

You can have the most expensive marketing team in the world, but if they don’t have a plan, then you’ll just be spinning your wheels.  It’s essential to draw out a specific strategy which carefully maps out how you plan on achieving your goals.

Your marketing plan should include various tactics, not just one.  It doesn’t have to be complicated or overly wordy. However, it should be specific and include all of the crucial details. Who you’re trying to market to, why you’re marketing to them, and what you hope to achieve. 

Being Overly Spammy On Social Media

Social media is a fantastic place to market your business.  It’s a great way to bridge the relationship between your clients and the company on a personal level.

However, it’s crucial that you keep it sincere.  Spamming will only work against you rather than for you.  As a general rule of thumb, you should make only about one out of every six posts self-promotional.  Anything more can lead to customers unfollowing you. 

Putting Too Much Focus On New Customers 

Many marketing strategies focus on acquiring new customers while forgetting to focus on the old ones.  As a result, they spend all their energy in one place while neglecting their loyal clients. 

When trying out new marketing strategies which are intended to lure new people in, just make sure it doesn’t negatively affect the experience of your current customers. 

Not Making Your Site Mobile Friendly 

So, your business has a website; great!  Unfortunately, a website alone isn’t enough.  Over 60% of people navigating the web are using their mobile devices in today’s age.   Therefore, it’s critical that they can see the website not only a desktop but on the go as well.   Failing to suit all of your customers, browsing needs can result in a significant hit on your sales. 

Ultimately, no matter how big or small your business is, there is always room to expand and improve.  A critical part of measuring your success is by consistently evaluating how well your current marketing strategies are.  It’s essential that your efforts are paying off.  

If they aren’t, then chances are you’re making some of these mistakes.  However, with a few small changes and awareness, you can turn things around.