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When you have a business that survives based on the amount of sales you’re able to make on your website, your conversion rate is vital. However, if you don’t know much about digital marketing or conversion rates, you may be struggling to figure out why you’re not getting the sales you need and creating an impact with your visitors. So to help you troubleshoot some of the problems you may be having, here are three tips for getting more conversions on your website.
Forget Creating Accounts
Depending on where you see a big drop off from your visitors, you can then cater your conversion adjustments. For many online businesses, there’s a disconnect between looking at the items and actually buying them. One reason you may be having a problem here could be your checkout process. According to Sherice Jacobs, a contributor to KISSMetrics, if you require your visitors to sign up or register with you before completing a sale, you’re likely losing a lot of customers. While getting someone to sign up might be a huge perk, you may want to create a way for customers to checkout as a guest so you can better secure that sale.
Simplify
Because your online business is your baby, you may find it hard to know where to draw the line when it comes to making a sale. With all the benefits and perks of your product or service, you might want to share every little detail with your visitors. However, this can quickly clutter up your pages. And according to Neil Patel of QuickSprout.com, busy websites often have lower conversion rates. So if you want to get more people to actually complete the tasks your desire, like making a sale, try to simply wherever you can.
Focus On Page Load Times
One of the most frustrating things for a visitor to your website is having to wait for pages to load. While buffering might have been something that we just dealt with a few years ago, it’s now something that visitors won’t stand for. That’s why, according to WordStream.com, you have to have fast load times on your pages. If visitors have to wait even just a few seconds for something to load, the chances of them navigating away from that page are extremely high, and that’s something you just can’t afford if your livelihood rests on your ability to make sales through your website.
Regardless of what your current conversion rate is, there are always things you can do to improve it and make your pages convert better. So if this is something you need to work on, consider using the tips mentioned above to help you do just that.
