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In the world of business, the obvious goal is to expand the bottom line as much and as quickly as you can. It makes sense that some of the old tried and true ways of the past hold sway over our decisions when it comes to marketing what our business offers.
However, there are new ways making themselves known and they are quickly becoming the tried and true partners of the old. Below are some ideas, some old and some new, that you can use individually or together to market your product or service.
There is a lot to be said about graphic design. One of the first things you will learn in marketing is the more senses you can involve in an advertisement, the more suggestive the marketing becomes to the potential customer. There are even subconscious roads to graphic design.
Ever wonder why almost every restaurant you visit incorporates red and yellow into their sign and decor? It’s because these colors are known to excite hunger in most people. Find yourself a great graphic design venue. They can help make sure things like your business sign, website logo, brochures, etc. are full of eye catching advertisement that does your company justice.
Many people think this avenue of marketing is outdated and, well, lame, but there are so many jingles that have withstood the test of time. For example, if asked if your bologna has a first name, you will most likely sing the spelling. (Now it’s stuck in your head.) “You’re not fully clean unless,” what? See. You remember.
If you need to, sit down with the creative department of your business and see what you can come up with. If this fails to be a successful avenue, hire a professional jingle writer. Next thing you know, it will be your jingle that is serenading new customers to buy your product.
There will always be the new kid on the block. Social media is it. Before, it was television that was the major conduit for marketing and television still holds a huge place in the hearts of advertisers. However, where t.v. can reach millions at one time, social media can reach tens of millions. Almost every business you can think of has their own spotlight carved out on the most famous of social media sites.
According to the statistics, our elderly population is steadily joining the younger generation in being apt at navigating the web. This makes this form of marketing even more prosperous. Make sure you have carved your niche into as many social media sites as possible. This will allow you more coverage of more focus groups than you can imagine.
Marketing to the public is necessary to turn a quick and sustaining profit. Use the above suggestions to get started making your way to a successful company.