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If your business competes with other similar companies, you may find that it’s particularly tough to get public attention these days. It may be that you have a captive audience in a small town, but especially if you’re trying to compete for attention in an urban area, things get more difficult.
That’s why it’s not a bad idea to try to gain a competitive edge by doing things like having specialized search engine optimization practices, working your way through social media conversations, focusing on human interaction when possible, and making a point to bring your business brand to different conferences or events in your area.
Specialized SEO Practices
Specialized search engine optimization practices are kind of an unusual thing. Say for example that you own a law firm. How do you differentiate yourself between other similar law firms, especially concerning online presence? The idea is that you use language that matches up with a specific need better than anyone else. As an example, you would use personal injury lawyer SEO techniques to target your audience and get the best front page results that you can. By being very specific about what people need and the semantic value of your content, your business will naturally rise to the top in the virtual domain.
Then there’s the matter of social conversations. If you’re in a highly competitive industry, you can use social media for business to make your brand stand out. Have conversations with people using your brand name. Give good advice. Talk without promoting yourself. Use all of the possible social media platforms and engage all of the different types of people who use these platforms. If you do that better than anyone else, then the amount of public attention that you get can improve drastically.
And then there is the matter of physical human interaction. Whenever possible, use face-to-face meetings. If the only difference between you and a similar company is that a potential client has met you for lunch somewhere and not met anyone from the other company, who do you think they are going to hire? Those face-to-face meetings create powerful impressions.
Being Seen at Conferences and Events
If possible, get your brand out at conferences and events too. Anytime there is a professional or even entertainment event in your city, if you make it a point to sponsor some piece of it, your name will get out there. And regarding public attention, what better way to become visible than actually to be visible to the public? This is an often overlooked advertising and marketing method, but one that tends to be extremely powerful if used correctly over time.