How to Use Your Product Packaging as a Marketing Tool

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If you’re in the midst of bringing a new product to the market or you’re in the process of overhauling an existing product, then there is no doubt you’ve started to give the packaging some thought. Packaging is so much more than just a functional tool that keeps the item safe, fresh, and clean on the shelves. Product packaging is, in fact, a very powerful and effective marketing tool when used properly. In order to make sure you get the most value out of your product packaging, you’re going to want to read these tips.

It Helps Your Product to Stand Out From Competition

One of the biggest hurdles you have as a business is standing out from the competition. You need consumers to not only notice your product but want to pick it up and learn more about it. Product packaging can do that for you. Rather than looking like all the other items in that category on the shelf, your product can lead out and grab their attention immediately. Just think how many times you have been in a store shopping only to be pulled in by interesting, unique, or cool packaging.

Make an Impact on the Purchasing Habits of Consumers

Here’s another interesting tidbit about packaging: did you know that the color you choose for your packaging will have an effect on the consumer’s buying habits? It’s hard to believe that something as simple as color can have such a strong effect, but the research backs it up.

Examples of this include dark blue, which is seen as professional, light blue is playful, white is all about simplicity, etc. That isn’t to say you can’t choose another color; it just means you should be mindful of the colors you use on your packaging and ensure that it reflects what your product is about.

Use as a Promotional Tool

Packaging can act as the perfect promotional tool for your product. Think about it, on the packaging you can print directions, ingredients, how it’s made, claims, and whether it is a new formula. It’s the perfect way to promote your product without it feeling like a bold-faced advertisement.

With that said, it should be noted that on average, customers only read about seven words on a package. What this means is that you want to keep the messaging short, sweet, and to the point. Customized labeling is always a good way to go so that you can ensure the package looks exactly as you want. Flexo Impressions is an example of a packaging company that can take your wishes and makes them a reality on your products.

Create Brand Recognition

Your packaging is also another way to create brand recognition. The same logo that you use on your social networks, website, and signage can be used on your packaging. It creates a uniform look, which encourages brand recognition.

Don’t Underestimate the Power of the Packaging

At the end of the day, it’s important not to underestimate the power of packaging, as it can prove to be an incredible and effective marketing tool.