Essential Tips For Designing An Effective Business Website

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A highly effective web design will grab and maintain the attention of passing web surfers within the first five seconds of landing.  The quality of a website in the world of business is extremely important to the success of the company.  

Millions of people all over the world go online several times per day.  The internet is a driving force that is essential to any business venture.  Take a moment to look over a few helpful tips that will guide entrepreneurs through a few of the most essential aspects of a business’s web design.

Designers should guide the eyes

Within the first few seconds of landing on a site’s homepage, an individual should understand the nature of the site.  The homepage is a designer’s first chance to derive an audience.  Check out this excellent example.  The object of design should be to direct the user’s eyes through the site.

Tools for tracking and testing the way in which web users process a site’s design are available for a small price.  A designer may want users to move from looking at the company’s logo, to a primary mission statement, to a catchy image, and then on to the main text of the page.

Spacing matters believe it or not

Though it may seem wasteful in terms of marketing to leave white space while designing a website, but it is in fact, quite the opposite.  People feel the crowded vibe of a page with far too much information crammed into one corner of the internet.

Line spacing makes the site feel much cleaner and easier to read.  It is also helpful to remember that “white space” does not necessarily have to be white.  It is simply a term for a clear spot in the design.

Navigation should be natural

When designing the flow and map of the website, ease of navigation should be kept in mind.  The way in which visitors arrive at their final destination on the website should feel intentional.  People should easily be able to find the information they seek.

Tell the people who, what, when, where, and why

The “About Us” section of a website is far more important than most people understand.  The general public is very nosey.  They need to know with whom they are doing business.

Utilize the “About Us” section to state to the public just what the business is here to obtain.  What is the purpose of the business?  Who are the people who run the company?

Allow for opened communication

Just as communication is vital in many other parts of life, it is vital to the success of a business website.  The general public should have an easy method of contacting someone in the organization with their questions and concerns.