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Budgeting is what all new business owners plan to do when they’re just starting out – but sometimes it can be difficult.Marketing can be an expensive business, meaning as a start-upor small business, you will need to consider what the best method is for your business.
Small businesses shouldn’t feel like they can’t produce some excellent brochures, because there are some ways that you can print on a budget. Printing specialists Where The Trade Buys explain how you can produce brochures that are still beautiful and an effective marketing strategy for your company on a budget.
Designing your brochure
Designing your brochure can be seen as the fun part, but here is some key information that you need to know when you’re looking to purchase:
1. The quality of your brochures
The only thing that can make your brochure look professional is the quality, and this is something that you can achieve on a budget. This can be achieved through a number of factors. The size of your brochure and the way it is finished can influence the way it is received, and of course the cost. Whilst it is tempting to cram as much information onto fewer pages to save money, you don’t want to make your brochure look unprofessional.
Paper type can determine the cost of your brochure. Of course, in an ideal world, every business would use the highest paper stock they can afford but you should consider your audience and the purpose of the brochure before making a decision. For an informal brochure, a thinner and cheaper paper stock is the better option – but if you are targeting a high-end corporate conference, you’ll want to invest a bit more money in a better paper stock.
Perfect bound brochure printingis something that a lot of brochure buyers look for. When it comes to the finish of your brochure, saddle stitched brochures are a sleek way to present your corporate brochure or catalogue to your audience, as they are generally finished with a gloss or silk lamination. The Scodix finish is available for companies who want to make their publication stand out and generally has a minimal difference to the cost. Case bound can be quite expensive, but is the crème-de-la-crème when it comes to top quality. If you have the budget to pull out all of the stops, then case bound is the option to go for. However, PUR is a high-end binding option that is more affordable than Casebound – this finish is ideal for pitch documents and coffee table brochures.
Make sure that your brochure is entirely correct – if anything is wrong, this can cost you both time and money. You don’t want to waste money on unnecessary reprinting because a mistake has slipped through the net. Make sure all design and text have gone through thorough quality checks for spelling mistakes, grammatical errors and just general mishaps. Check, check and check again that everything is correct.
2. The information in your brochure
Big brochures aren’t always necessary, so don’t try and cram every fine detail in. Less is often more! This is quite often the case for the copy you include in your brochure. Keep it simple – you don’t want to confuse the reader with too much information. Text should be clear and concise, including all the need-to-know information. This is good for budgeting, as you will save money on fewer pages. But remember to include your company logo, contact details and, of course, your key message – without these your marketing campaign will be a flop.
If your brochure has a more informal theme, have fun with it – use different illustrations and text to make it jump out to people, for instance. The design is down to you, but remember it needs to remain clear to read and fit on the pages correctly.
3. How many will you need?
How many brochures do you aim to distribute? Remember that more copies will cost you less, but you don’t want to have too many as they will act as dust collectors. It is worth checking the price guides before you place an order to consider if a long run, medium run or short runwill be the most cost-effective. Quick buy pricing guides allow you to make an informed decision without contacting the printing company directly – cutting out the middle man. Longer runs are generally most suited for handout brochure at events such as trade shows because they are more cost-effective.
4. Upload your brochure online
At no extra cost to your business, you can upload your brochure online, whether this is on your website or on a social media platform. Your consumers or clients can then download this as a PDF. This way, you can have both printed brochures and e-brochures.