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Designing a business website is no exact formula, but there are a few key aspects of design that have been proven effective. When your website is designed to suffice the needs of the people who are visiting (and seeking out information), your website is far more effective.
You also want your web design to promote visibility of your website. If people cannot find the site, then you probably won’t make much progress with your organization online. Take a moment to check out a short summary of the five key sections of an effective business website design.
Your business homepage represents a lot of things, but most of all, it represents the digital version of the front window of a brick and mortar shop. People should quickly know what your website is all about when they land on your homepage.
Your homepage should have an attractive color scheme, several creative calls to action (so you may gather a bit of information on your site’s visitors), and an easy-to-use navigation bar to assist with movement on the website.
Tell the people a bit about your organization
Your business website is purposed to inform the digital public about the nature of your organization. You will want to create an “About Us” page (like this website has done) to tell visitors a little extra information about the mission of your organization.
Fill your “About Us” page with information pertaining to the true nature of your collection of professionals you have labeled a business. You may also want to provide a few short bios, featuring a few of the most influential professionals in your organization.
Build a collection of engaging blog posts
Every business website needs a well-written business blog. Your “Blog” section of your website should be filled with engaging posts, pertaining to the industry in which your business operates.
Invest time and money (if necessary) in educating yourself and all of your website designers in the concepts of search engine optimization. Ranking higher in the SERPs will always prove beneficial to a well-written business blog.
Make communication easy for visitors
Communication is the key to success in many areas of life and business. Communication saves the detriment of confusion among both employees and customers. It is absolutely essential for your business website to contain a “Contact Us” page.
Provide many different ways for individuals to make contact with the right people in your organization. Email addresses, phone numbers, and even snail mail addresses are helpful for info-seeking web users.
Give customer service a break
Providing a “Frequently Asked Questions” page on your website is a great way to give your customer service reps a break from answering the same questions over and over. Help visitors help themselves, and create less irritation for your professionals and your potential customers.