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You may have had an active business website for a while now, but it seems to have little or no effect on building your customer base. Filling in the blanks of a prefab design template will only get you so far in digital business.
Your business website is a never-ending project, and its design should evolve along with digital trends. Take a closer look at some of the most effective facets of a great business website design. Consider which pieces of the design puzzle you could implement to boost your website’s efficiency.
Natural navigational options
Navigation is essential for any type of website. Web users need a way to get around the content you present, and the most common way to add navigation is a stationary navigation bar.
Though adding a stationary navigation bar is traditional, there’s no handbook that dictates it’s the only method of creating movement on your site. Feel free to be creative, but make sure to keep it simple.
Communication is vital to the success of your business and your website. You have to know what people are thinking and experiencing with regard to your organization, so you need to provide a way for users to communicate.
In addition to your website’s “Contact Us” page, you should work other pleas for communication into your design.
Check out how this legal website incorporated several different ways to communicate into their page. Users are immediately presented with three seperate ways to make contact with the organization.
Optimize for mobile access
Mobile access to the Internet is more common now than by way of conventional PCs and laptops, so the content you design must be framed to fit a much smaller screen. Mobile devices typically don’t exceed more than 10 inches.
Your website’s content will not display correctly on a smartphone if your design is not set up to adjust. Add the use of media queries to your coding, and your content will automatically display to fit the size of whatever screen currently views the information.
Integrate social media sharing
Social media is one of the most populated arenas on the internet. It will inevitably benefit your organization to launch its presence on a new social media platform.
Adding social media sharing buttons to your design provides an easy, one-click, way for web users to instantly share their interest in your site. Treat social media sharing buttons as your ticket to hundreds of free marketing opportunities.
Learn the concepts of SEO
Search engine optimization is the umbrella term for all of the little things you can optimize within your design and content to make your business website more user-friendly and more visible online.
Once you have seasoned your mind with the ins and outs of SEO, you will be better equipped to design and create effective content.