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Have you ever been on a website you really like, however, you couldn’t quite figure out how to contact the company or even purchase a product? In all likelihood, the website didn’t have an effective call to action.
The importance of calls to action, or CTAs, is becoming ever clearer. CTAs provide your website visitors with a clear plan of action to achieve a certain goal. This might involve signing up for a newsletter, subscribing to receive special offer updates, or calling for a purchase. Whatever you would like website visitors to accomplish on your site, making the process exceedingly clear and simple is paramount.
The most successful websites feature rather stylish CTAs. Skype, for instance, encourage users to sign up with a photo under the heading “connect with friends and family”. At the bottom of this attractive photo, potential users simply click to register. This type of CTA gently informs potential users of the benefits of signing up with Skype and nudges them on to take action. Simply and effectively.
Find out more here and learn why CTAs are important and how to create them.
Every Business Needs Effective CTAs
CTAs are not just for big corporations, in fact, they are probably even more important for sole traders or small businesses. A simple “Enquire Here” or “Request Your Free Appointment” CTA button provides your website visitors with a clear path to your door. CTAs are designed to create contact points between businesses and clients, benefitting both in the process.
CTA Style and Design Matter
Believe it or not, even the color of your CTA matters. Research indicates that people are most likely to click on purple buttons, followed closely by green and orange. If you CTA is integrated into an effective advertisement, easily visible and clickable, you will see immediate results.
Keep Forms Simple
Once you’ve created a simple CTA,make sure that the form appearing, when visitors click on the CTA, produces a quick-to-complete form. Try keeping the number of fields to a minimum, because people usually don’t like filling out countless lines.
Button Generators and Pop-Up Forms
These days, most sites feature pop-ups and, though I find them quite irritating, they can potentially increase your subscriber numbers. Alternatively, you can get help with your CTA by using some of the freely available button generators.
Both provide viable options for increasing visitor engagement, and there is definitely no shortage of companies providing CTA or button generating software.
Put Yourself in the Shoes of Your Website Visitors
The best way to create effective CTAs and make your website engaging is by looking at your site through the eyes of your website visitors. Ask yourself what you would like your visitors to do and then provide an easy path to that action. Whenever you engage a potential customer, you receive subscriptions or even just email addresses. The contact details then allow you to send the potential customer information about your business and inform her/him of special offers and discounts.