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Reputation matters. That’s why a strong media profile helps your business to thrive. It’s why maintaining good relationships with influencers gives you a better corporate image among your customer base. It’s why you need to get your PR right.
Choosing who to entrust your PR to, then, is not a decision that should be taken lightly. Firms can opt to bring the work in-house or, more commonly, enlist the services of a reputable PR agency. For most, the latter is the more sensible option.
You’ll have an entire team of experts on hand for support
Outsourcing your PR to an agency means that, for the same cost as employing a full-time PR officer who needs time to get to grips with your business, you’ll have two, three or possibly four experienced professionals always there when you need them. Having worked with clients like you over an entire career, they know what works and what doesn’t, and each will bring their own ideas to the table.
You don’t need to waste time and money on recruitment
PR agencies, in a bid to compete for your business, will each make a proposal on how to boost your reputation on a budget and timescale that suits you. Most won’t charge you for doing so, meaning you can quickly ascertain which team you want to work with, without the need to hire expensive recruitment agencies or spend days on end rifling through CVs.
It’s easy to find agencies who specialise in your niche
No matter what product or service your business provides – from events management to cleaning supplies there’s an agency out there with many years of experience working in your space. Vantage PR digital PR agency has over 20 years of experience in technology and B2B PR. Finding an available in-house candidate in your area with the same level of knowledge is likely to prove much trickier.
You can leverage your agency’s existing contacts
Outsourcing your PR to the experts means taking advantage of a team who already know the precise way to get you noticed. Agency execs spend years developing a contact base of established journalists, popular bloggers and other key influencers. What’s more, they’re always on the lookout for the new players on the scene. Different contacts can often require entirely different approaches, and PR agencies know what those approaches are – so you can hit the ground running.
An agency will come up with new ideas
It’s a simple inevitability that running your business will give you a certain prism through which you see things. But a team of top agency creatives can assess your PR goals with fresh eyes, and come up with new ways to ensure you stand out from the crowd.
Should I outsource my PR?
For a significant proportion of firms, the peace of mind you gain from keeping a team of creative professionals on hand far outweighs the benefits of hiring an employee. It’s worth approaching an agency to find out for yourself.