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Entrepreneurs who are new to the digital business world will likely be full of questions concerning the path towards online success. One piece of information we all typically understand is that you have to have a well-built website to succeed in the digital world of business.
Though there’s no specific how-to for building the perfect website, there are plenty of design aspects that have been proven effective by the ones who have gone before you. Save yourself the trouble of learning from the school of hard knocks, and take from the experiences of others.
Here are a few website design aspects that have been proven tried and true by entrepreneurs who have already found longstanding success in their industry.
Build a business blog
Building a well-written business blog is one of the best moves you can make as a new entrepreneur. People enjoy engaging in an informative piece, and your business blog can be a powerful tool of engagement.
There a method to the madness, though. Your blog can’t just be a short blurb of emotion and rant. There must be substance to the text. Check out the excellence of this business website’s blog section. The headlines for the posts in the blog are relevant to the industry in which the organization functions.
Integrate social media
Every successful business website links itself to the vast outlet of social media. Millions of people interact with their social media profiles several times per day. The opportunity for visibility is boundless, but you have to create the link.
Use your blog, your homepage, and other pieces of your business website to add social media sharing buttons. Web users know exactly what to do with these small portals to the land of social media, and they will use them.
Optimize your site for mobile use
Mobile access to the internet is an everyday affair for most people today. If your website isn’t optimized to function correctly on a smaller mobile screen, then you could be selling your business short.
People shouldn’t have to pinch and swipe to adequately view aspects of your website. Your business website should display in an orderly and functional manner, no matter the size of the mobile screen accessing it.
Research the use of “media queries” to equip your website with the ability to adapt to the mobile device being used to access it. This simple fix can be done in just a few minutes.
Invest in communication
Communication is the key to success in business and in life. Your business website should be set up to encourage viewers to communicate whenever possible.
In addition to the “Contact Us” page on your website, you should add other appeals for communication. Your homepage and blog are both great sites for an added plea for interaction and communication from your visitors.