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Creating an outstanding product is one of the things that every business out there hopes to achieve; still, on its own, it often isn’t enough. You see, aside from owning something so unique and valuable in your stock, you also need to show the world that you have it. With this in mind, your immediate next objective needs to be looking for new ways to promote your product.
Before you even start, you need to be aware of the rule of seven. According to this age-old marketing principle, an average customer (potential customer) needs to hear about your product at least seven times before they decide to finally make a purchase. This being said, here are four ways you can get the word out there often enough to get your conversion rates through the roof.
1. Look for brand ambassadors
If your product really lives up to your advertising, you might want to look for a way to convert some of your most loyal customers into brand ambassadors. All you need to do is urge them to spread the word about your product both in person and on their social media profiles. The greatest difference between brand ambassadors and influencer marketing is that the first group usually doesn’t require any kind of compensation for their services. They are helping you out simply because they believe that your product is actually that good.
2. Email marketing
Another great method of promoting your product lies in the notion of email marketing. What you need to do here is compose a list of people who are the most likely to actually buy your product (the qualified leads or the so-called low-hanging fruits). Still, making a list is only a part of the work you have ahead of you. Next, you need to learn how to compose an email that is compelling enough that it will actually make people buy from you. First, you need to learn how to make a killer subject line, perhaps even consider adding a video into the mix.
3. Improve your website’s SEO
One of the best ways to promote your product is to improve your website’s online visibility and in this way, allow your audience to find you on their own. For this, however, you will have to learn a thing or two about keywords and metadata, as well as start making content of greater quality. This aspect of business (and, therefore, product) promotion takes a lot of work and even more research, but is usually worth it in the end.
4. Go with traditional marketing
Keep in mind that even in the digital era, not all demographic groups spend an equal amount of time online. Teens spend more times on social networks than millennials, while baby boomers are barely out there. Furthermore, in the age of digital scams, people have grown quite skeptical towards digital advertising, which is why you may want to turn to traditional marketing. The flagship of this industry is handing out promotional products to your employees, partners and customers. We are talking about things such as branded T-shirts and hats, as well as mugs with your company’s logo on them. Some companies, like Planet Mugs, offer a great deal of customization options, making your branding efforts more efficient.
The best thing about promoting a new product is that your only limitation is your own imagination. The only reason we’ve chosen these particular four ideas is due to their ingenuity and the ROI that they bring. Some honorable mentions are also attending trade shows and conferences, investing in online ads, starting a blog or even relying on your fellow entrepreneurs to help you out with product promotion. Be that as it may, there is nothing that prevents you from trying as many different methods as you like, just try not to stretch your resources too thin.